Selling a home in today’s market requires more attention to detail and careful planning than ever before. Redline Real Estate Group understands that. While the market remains in a steady state of fluctuation hundreds of homes are sold each and every week in Calgary. What’s the difference to ensuring your property is sold for top dollar or failing to sell at all? The Details. Whether it’s our proven “ahead of the curve” property marketing campaign, effective sales approach or utilizing our existing network of qualified buyers and top producing agents – no detail is overlooked.
“List and sold at the highest 2 storey $ per sqft sale price in the area in 2014. Buyer found through our mega open house marketing strategy.”
“$70,000 increases sale price based on agent suggested marketing strategy to take advantage of present market scenario, including orchestrating minor cosmetic fixes and “on point” staging. Home sold in multiple offers on the first day on market at a final sale price equal to $70,000 over initial “as is” home evaluation”
“Listed and sold highest recorded sales price in area in 2015. Brought buyer from extensive database of buyers searching in Calgary & using our website.”
“Negotiated above list price final sale price without multi-offers using agent’s top selling sales experience, and market knowledge.”
“Even in Calgary’s 2015 low oil economy, our extensive online, direct mail and community marketing strategy we achieved multi-offers within first week on market.”
“Achieved Multi-offers & a resultant highest recorded sale price in community for past 2 years despite difficult low oil economy.”
“3rd highest $ per sqft sale price in area in 2015 despite tremendous listing competition.”
“Secured 4 competing offers and final over list sales price.”
Our belief is each home has a story to tell. In our Live Luxury Film productions we showcase the true essence of the home, the life lived within the walls of the home and the surrounding community. We create a masterpiece that evokes emotion & attraction from “soon to be” buyers. We use professional film crews, storyboarding, actors, music & aerial drone videography to beautifully wind together the untold story of the home. Our films are marketed on every listing but also take on its own marketing strategy created to enhance the overall reach of the home listed for sale.
When clients hire us we do not take this responsibility lightly & work tirelessly to ensure we are out in front of the buyers, not sitting back waiting for the phone to ring. Our entire Sales Team and Selling strategy has been created around this philosophy.
Our industry leading website livelovecalgary.com is much more than your typical agent website and for you as a seller much more than a place we list your home. Our site has an active user base of 2000+ consumers searching for homes in Calgary, and this list grows substantially each and every month. Not only is this site extremely popular to the consumers, it provides us an open look at exactly what all users are searching for, how often they return to the site and which specific homes they viewed. Our customer care, mortgage finance and team of agents use our state of the art “best fit” algorithms that analyze the search data to specifically target our database of users and take them from “online viewers” to “in-house” qualified buyers.
Being at the top of our field allows us the distinct advantage of being within Calgary’s inner circle of Elite agents. Our listings are previewed to the homes area top group of agents for them to circulate to their possible buyers first. Calgary real estate follows the 80:20 rule and we embrace it, 80% of the home sales are handled by 20% of the agents in our city.
89% of buyers today search and ultimately find their homes online. As well the Greater Calgary area has eyes on it from all over the world. It’s because of this we ensure your listing is presented on over 25 national/international websites plus all Calgary Real Estate Board agent websites. If you are searching online your listing is always going to be there.
Whether or not you are a casual or frequent user of social media it’s hard to ignore the advertising power it currently has over the world today. We use a variety of social media platforms such as Facebook, Twitter, Linked in, Google +, Instagram with a combination of paid & organic posting to further extend the reach of the homes we list for sale.
A picture is said to say a thousand words, and we know this to be true. We know that in order to get your home the attention it deserves amongst the sea of clutter the images need to be stunning. All our listings undergo professionally staging consultations and/or full staging packages to ensure we draw the right attention by all potential buyers. We also use the highest quality photography to ensure your home is presented with magazine quality images. The combination of our marketing efforts and attention to detail within our photography enhances the ultimate engagement in your home.
Despite the emphasis on high tech marketing in today’s new world, we have chosen not to ignore the successes of the past, but have enhanced them. Buyers today still enjoy visiting the areas for which they want to live, and source out open houses to visit. We have mastered the lost art of the open house and have created a specific marketing strategy combining online advertising, grass roots door knocking and incredible street exposure to supercharge the turnout & ultimate sale conversions for open houses we hold.