Get (a lot) more from your selling experience
From personalized selling plans to innovative marketing to our proactive sales approach in connecting with qualified buyers, we'll give you the selling experience you deserve.
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As the #1 selling team at Real Brokerage in Canada, we know how to help you win in any market
This is how we maximize your equity in today's market
We want you to win. And we'll make sure it happens. Here's what to expect from the selling process when you work with our team.
First, we'll listen
During our initial consultation, we’ll listen to your key move timelines and get clear on what you want to achieve with your home sale, and then lay out the plan to get you there. Then, we’ll tour your home to get familiar with it, and determine which features will give us the best marketing advantages when we make your home online famous. Each home has a story to tell, and it's our job to spread the word.
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Explore the Redline Difference
It's your home yes, but we have a proprietary home selling plan to ensure we max out your proceeds. We will not only discuss our phased launch system and multi-channel marketing strategies, but also share how we will expose your home to the entire buyer universe. Our systems based approach allows you complete confidence every step of the way.

Next, let’s talk pricing
For us it’s not just about pricing, it’s about positioning too. We will walk you through the key details of our strategic pricing models along with the latest in comparable sold, active and pending data to pick the right ‘go to market’ option for you.
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Now it’s time to prepare your home for market
At Redline we ensure that every listing adheres to the strictest and highest standards so that your home is never lost in the crowd. Not only are we going to dress you up with the very best of today's marketing asset creation tools and top marketing professionals, but our team approach allows it to be done with ease.
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Lights, camera, action: It’s showtime
Who you work with matters more than ever before, we focus on harnessing the power of ‘tried and true’ strategies and combining them with the sophistication of ‘new world’ tools and consumer behaviours. If we are going to dress you up, we are certainly going to take you out!
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Say to yourself, "This is the best decision I ever made."
From purchase price to conditions to timeframes to goods included to closing date and more, we’ll aggressively negotiate every single term andcondition in the contract to make sure you’ll walk away with the best possible deal. Redline agents not only know the market and the full value of your home, but we work aggressively to ensure the final outcome reflects it too.
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Here's what makes our selling experience different
At Redline, we believe that you deserve more out of your selling experience, and we've accepted the challenge.
Our marketing is nonstop
In a crowded market, you need a sophisticated—and constant—marketing plan to garner the attention of prospective buyers. We'll make sure your home is everywhere.
When you hire one of us, you hire all of us
Think of a doctor’s office or a law firm, where you can receive group support from a variety of specialists. We believe the real estate consumer deserves to be served by a team that offers a similar platform of expertise. Our clients never feel that they have entrusted their transaction to a single agent; they have the power of an ultra high-service, listing concierge team behind them from initiation to final closing.
We're a high-performance machine
Our sophisticated blend of project management programs, lead conversion algorithms, cloud-based platforms, websites, social media strategies and digital marketing techniques, position our agents for the highest level of success. Not only is this an incredible advantage for your properties’ overall market exposure, but our forward-thinking use of technology enhances all facets of your transaction with us.
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Justin Negenman is an excellent agent. He sold my property efficiently, and managed showings and tenant expectations while finding me a great buyer. Will use him again.
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I would recommend Jake Hergenhein to anyone looking to sell or buy a home. His professional dedicated service to his clients goes above and beyond anything I expected. Jake was always available to assist with any questions and kept in touch during the whole process It was a pleasure working with Jake on the sale of my home.
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We recently worked with Aaron MacRae and we couldn't be happier with the experience. Throughout our search he was incredibly knowledgeable and patient. What really stood out was how responsive and dependable he was. We always felt comfortable reaching out with questions, and he always did his best to provide thorough and thoughtful answers.
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I can’t say enough great things about Dena. She was so patient and helpful throughout the entire home selling process. She was very professional and really listened to our needs. Dena did an amazing job marketing for our sale and getting it to the finish line in just a few days. This made our transition to our next adventure possible very quickly.
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I've worked with Chris before and have always had an amazing experience. He has sold three homes for us and is the kind of realtor that goes above and beyond for his clients. Chris is a knowledgeable real estate agent that works to get you the best deal possible for your home. We felt he valued our opinions while also relaying his expertise with the current market. We would 100% use him again and continue to recommend him to anyone looking to buy or sell a home.
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Comes highly recommended, excellent track record and very professional. Deanna McFarlane presentations of the house were professional, excellent and artistic. Weather in the video clip, photos shots, the beauty of the house came out vividly and alive. Also, because of her professional skills, the house was sold in 9 days.
Get in touch with an agent from our team—fast
